Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted our listings to stand out from the crowd, so we decided to keep pushing.
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The biggest reason we're able to attract so much attention is that we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On paulkaplangroup.com, the shackles have been released and we're free to show your home the way we envision it.
How do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full-time Realtors who are Local Experts that take their jobs very seriously. When you hire one of us, you get us all.