The desert oasis of Palm Springs is about to be pulsating with the vibrant spirit of mid-century modern design as Modernism Week 2024 kicks off this week, February 15th through 25th.  And we're ready to show off our town here at The Paul Kaplan Group.  This legendary 11-day festival is your chance to immerse yourself in the history, architecture, fashion, and culture of this iconic era, with over 350 events covering everything from home tours and vintage car shows to film screenings and educational talks.

A Blast from the Mid-Century Past:

The history of Modernism Week stretches back decades, born from a desire to preserve and celebrate the unique architectural heritage of Palm Springs. This desert city was a magnet for renowned mid-century modern architects like Richard Neutra, Albert Frey, and William Krisel, who left their indelible mark on the landscape with their innovative and stylish designs. Today, Modernism Week is a global phenomenon, attracting design enthusiasts and architecture aficionados from around the world.

Highlights to Get Your Groove On:

• Signature Home Tours: Experience the pinnacle of mid-century living with exclusive tours of privately owned architectural gems. Peek inside iconic houses, marvel at the innovative design features, and imagine yourself living like a true Mad Men character.
• Palm Springs Modernism Show & Sale: This indoor marketplace is a treasure trove for design lovers. Browse hundreds of vendors showcasing furniture, art, fashion, and accessories, all with that unmistakable mid-century flair. Get ready to find the perfect Sputnik lamp or that groovy cocktail shaker you've been dreaming of.
• Modernism Week Vintage Trailer Show: Step back in time at this two-day extravaganza celebrating all things trailer-tastic. Vintage trailers of all shapes and sizes will be on display, along with live music, food trucks, and plenty of retro vibes. Bonus points if you show up in your own vintage rig!
• Modernism Week Opening Night Party: Get your dancing shoes ready for this epic bash at the Palm Springs Air Museum. Live music, themed cocktails, and a groovy crowd will set the scene for a night of pure fun. Don't forget your platforms and best vintage threads!
• Sunnylands Center & Gardens Tour: Explore the opulent estate of Walter and Leonore Annenberg, a mid-century marvel of diplomacy and design. This tour is a must for history buffs and architecture lovers alike.

More Than Just a Look Back:

While Modernism Week celebrates the past, it also has an eye on the future. Throughout the festival, you'll find talks, panels, and workshops delving into the intersection of mid-century modern design with contemporary trends, sustainability, and technological advancements. It's a reminder that good design is timeless, inspiring innovation and reminding us of the importance of beauty and functionality in our living spaces.

So, whether you're a die-hard mid-century enthusiast or simply curious about a bygone era, Modernism Week has something for you. Come explore the vibrant desert landscape, soak in the unique atmosphere, and step into a world where form meets function and style knows no bounds. See you there!

For more information visit www.ModernismWeek.com