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3 Seller Mistakes You Should Avoid

Paul Kaplan

I've made it a professional goal to be known as a leader in the Real Estate industry in the Palm Springs market for the past 20+ years...

I've made it a professional goal to be known as a leader in the Real Estate industry in the Palm Springs market for the past 20+ years...

Sep 17 3 minutes read

Selling your home is an emotional part of life, and we want you to be as prepared as possible.

Our list below will help you avoid mistakes that are commonly made by sellers. 

Attachment Issues

Problem: You love your home, and expect buyers to see all the irreplaceable memories that you shared in it. This attachment often leads to failing to make proper repairs that can dramatically increase the home’s value and think professional staging is unnecessary.

Solution: Make sure you’re truly ready to sell. This can be a very emotional process and you need to be fully committed to selling. Once you’ve decided you’re all in, start thinking of your home as a business transaction.

We understand how important your home is to you, and are here to make sure you stay on track!

Pricing Panic

Problem: You list your home for more than recommended. After a few months of your home being on the market, you start to panic.

Solution: Correctly price your property. The reduced price immediately becomes more attractive to buyers and can lead to multiple offers. 

We will show you homes similar to yours so that we can gauge an appropriate asking price. We also will take a look at the area’s average days on market so you can know what to expect.

Ineffective Marketing

Problem: Your home has been for sale, you’ve attracted some buyers, but no one loves your home quite yet.

Solution: Selling a home is no different than selling a product. In order to sell effectively, you must know the needs of your target market. Highlighting qualities that align with your target buyers’ wants and needs is what will sell any product, but especially your home. 

We’ll also create Facebook ads for your property and systematically market it to the right audience at the right time. 

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